What is it that classifies a web site as a good, scalable proposition? When you talk of design and development, usability, accessibility and presentation are the three factors that determine the success of a web site.
With an average user attention span of just ten seconds, it is very difficult for web sites to retain visitors long enough to coerce them into conversion. Therefore, as an entrepreneur, you have to ensure that your site is usable and attractive. The following factors will help you in this regard:
Creativity of Design
Designing is not just about the placement of images and text. It also involves the judicious use of colours, fonts, shapes and sizes in order to have a lasting impression on visitors' minds. Site navigation should be given due attention; with links being clearly distinguishable from the content of a web page.
Keep different kinds of Internet browsers in mind when you select fonts and colours for you web site. Use fonts that are easy to read and commonly used across web sites; and opt for a colour palette of 216 colours. When it comes to screen resolutions, most web designers prefer the 1024X768 resolution.
Keep the use of flash and frames to a minimum. If your site has images, make sure that they are compacted in a feasible format and do not take too much time to download. This will not only make your web site presentable, but also foster search engine crawling and indexing.
Usability and Accessibility
Consistency is the key to making a web site usable. Whatever the style or theme of your web pages, stick to them throughout your site. A custom web site design not only gives a professional look to your business, but also convinces visitors that you are a credible source. Focus on your landing pages and categories sections on the basis of products or services. Leave no room for confusion and try to convert as many visitors as possible.
To foster accessibility, you have to cater to the special needs of disabled users, who form a small part of your target base. Often neglected, this factor can go a long way in determining the traffic influx of your web site.
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2 comments:
Great Post. Thanks for sharing
website development is the art of designing the website from scratch based on the needs of the business. website is your greatest marketing tool in today’s business and under no circumstance should you compromise with the quality
Studioxcess
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